Successful and sustainable fund development strategies require an understanding and commitment to the process of cultivating support effectively and efficiently. Revenue sources should include a diverse mix from individuals, foundations, corporations, government agencies, in kind gifts, volunteerism, and special campaigns, depending on the revenue needs and capacity of the organization. Key processes for a rich and fertile fundraising strategy:
• Written Development Plan
• Development Team: Leadership, Board Members and Supporters
• Development Program Systems and Processes
All fund development planning should align and support the revenue goals outlined in an organization’s strategic plan, and for advancing priority initiatives. A successful development strategy requires a process:
Clearly identifying revenue goals and needed resources for general operations and priority initiatives;
Designing and implementing a written development plan;
Building and supporting the development committee;
Designing and implementing fund development systems, procedures and policies; and
Monitoring and evaluating the program’s progress and success.
Cultivating and growing the right mix of revenue and support for sustained operations and a long-term impact on the community requires tending to the process.
Comments